In December last year, Douyin released the 2021 Douyin Intangible Cultural Heritage Opera Data Report. The report shows that in the past year, the number of intangible cultural heritage opera videos has doubled year-on-year. The post-90s and post-00s viewers accounted for over 50%.

　　As of November 2021, Douyin has covered 98.83% of national intangible cultural heritage opera projects. Intangible cultural heritage opera videos have been played 60 billion times and won 2.2 billion likes. The top five intangible cultural heritage operas are Huangmei Opera, Peking Opera, Henan Opera, Yue Opera and Qin Opera. Endangered intangible cultural heritage operas such as Teochew Opera, Yang Opera, Fujian Opera and Huayin Opera have also received more attention.

　　At present, a new round of technological revolution and industrial transformation in the world is accelerating. New-generation information technologies such as AI, VR/AR, and 3D are widely used. Covid-19 has also accelerated the development of the "cloud" economy. For the development of operas, this is both a challenge and an opportunity.

　　In order to spread traditional culture more effectively and professionally, Wang Binmei, Deputy to the National People's Congress and President of Zhejiang Xiaobaihua Yue Opera Theater, suggested that various digital media platforms such as Douyin and Kuaishou should verify professional traditional culture and art groups, and that those who have passed the verification should be certified. The content launched by these groups should enjoy more support in expand coverage so as to attract more young people to love traditional culture. In addition, it is necessary to protect the intellectual property rights of high-quality programs .

　　"We have been working hard to promote the creative transformation and innovative development of fine traditional culture. The achievements we have made drive us to believe that fine traditional Chinese culture has great potential. It allows us to see the new image of a cultural powerhouse, which has greatly enhanced our cultural self-confidence. " said Ke Jun, a deputy to the National People's Congress.