Walk into Confucius, a non-profit program to popularize and disseminate fine traditional Chinese culture went online on Shandong Cable TV on January 27. Guo Chengyan, Party Secretary and Deputy Director-General of Nishan World Center for Confucian Studies (Secretariat of China Confucius Foundation) and Li Jianhua, Party Secretary and President of China Broadcasting Group Shandong Network Co., Ltd. attended the launch ceremony and delivered speeches.

　　Guo Chengyan said in her remarks that the launch of Walk into Confucius as a non-profit program represents an innovative step taken to put in practice the instructions of General Secretary Xi Jinping to vigorously carry forward fine traditional Chinese culture, promote its innovative transformation and creative development, and boost efforts of Shandong to build the province into a cultural powerhouse. China Broadcasting Group Shandong Network Co., Ltd, as a major publicity force for the CPC and the government, has provided quality platform and resources for Walk into Confucius. Such efforts will create more channels for the spread of Confucianism, contribute to the building of a high ground for the popularization of Confucianism, and further improve the influence of Confucianism. She hoped that the two participating sides can build the program into a brand with a large audience of followers and wide social influence, which will help to bring the fine traditional Chinese culture to every corner and lend new vitality to its development in the new era.

　　Li Jianhua said that Shandong is the birthplace of Confucianism and an important cradle of the Chinese civilization. The Nishan World Center for Confucian Studies is an important platform and bridge for carrying forward and promoting the fine traditional Chinese culture. In recent years, China Broadcasting Group Shandong Network Co., Ltd. has developed and launched a new generation of intelligent platform-based broadband TV called "Enjoy TV" in order to promote the Digital Shandong initiative, and facilitate efforts to build Shandong into a province strong in culture and network development. Walk into Confucius serves as a good opportunity for the company to join hands with Nishan World Center for Confucian Studies in making a success of the program, roll out more products and services that meet the people's expectations for a beautiful life and contribute its share to the innovative transformation and creative development of fine traditional Chinese culture.

　　"Enjoy TV", a broadband TV product on which Walk into Confucius was launched, is a new generation of platform-based product developed by Shandong Cable TV. It is designed for audio and video services such as live broadcast, on-demand programs, 4K ultra-high definition, VR, intelligent voice control, and multi-screen interaction, which can meet user needs to the greatest extent. The launch of Walk into Confucius will inject elements of traditional culture to the audio-visual communication platform, and establish a new platform and a new model for TV to disseminate Confucianism.